Business & Insights Planning Manager at GSK

Basic qualifications:

• A good first degree
• Strong market research experience – conducting, analysing and leading market research in FMCG or pharmaceutical industry up to senior manager level. Minimum of 10 years related experience

Preferred qualifications:

• Relevant Masters degree is desirable

Details:

•

Gather and maintain highest organizational capability of consumer, customer and market insight to support  commercial organization
• Conduct integrated long-term macro-economical forecasts for the total pharmaceutical market, short-term forecasts and competitive business scenarios as input to corporate and marketing plans business and industry analysis to inform commercial decision-making.
• Generate and report monthly company-wide dashboards with agreed KPIs
• Continuously assess portfolio and market dynamics to identify potential gaps
• Conduct regular  business developments opportunities identification
• Implement a comprehensive, integrated and effective Cycle Grid for Pharma business:
            - Ensure that Information systems effectively support the planning process   
            - Ensure development and refinement of actionable and meaningful customer and consumer segments (trade clusters), for the area
            - Recommend priority segments, objectives and approach
• Ensure implementation of all marketing research & information common platforms and best practices
• Participate in the definition of consumer pricing guidelines, providing market context and consumer requirements, and developing strategic scenarios (e.g., price sensitivity analysis )
• Drive the development of new research methodologies and analytical techniques and generate innovative ideas on how to approach customer and consumer segments
• Support HCPs/Account profiling segmentation.

Contact information:

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