To lead, motivate and develop the regional Mainstream Spirits sales structure to deliver the annual operating plan in line with the long term strategy.
Complexity of the Role
- The Nigerian Liquor landscape is complex with major challenges. High import tariffs on spirits and an immature retail market. The development of the route to market will be key to unlocking the potential of the Diageo spirits portfolio. There is a developed formal On trade channel in the major urban areas whilst opportunities for spirits within the broader Total Beverage Alcohol business are as yet unrealised. Cracking this will transform the Nigerian liquor landscape.
- Managing 2- 3 Area Managers, and average of ten (10) third party Key distributor sales executives reporting to the Area Managers
Top 3- 5 Accountabilities
- Lead trade & customer strategy to develop customized annual plan to deliver financial and volume targets for priority brands.
- Develop and activate annual customer account plans (Joined Up Business Plans) to support the delivery of business goals.
- Drive executional excellence through the implementation of business plans, trade term compliance, cycle activation and category management
- Develop and grow a strong & motivated team and build succession.
- Minimum 5 years commercial experience and Brand Knowledge
- Must be a graduate.
- Master’s Degree may be an advantage
- Great People Skills
- Ability to negotiate at a senior level with customers and distributors
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